Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Where are they now?
Nov. 22



The adage goes, “It’s all about the journey, not the destination.” Recipe for Press was a pin on a map for previous intern classes, and the big question we wanted to know is “where are they now?” Meet Claire Ruhlin!

Q: What year did you graduate from RFP?

A: 2014

Q: Describe your position. 

A: I’m Assistant Editor at Atlanta Homes & Lifestyles magazine.

Q: Describe a day a work.

A: That’s tough to answer because every day is different! I brainstorm, edit and write content for the magazine’s print and online platforms. I also help with photoshoots, enforce deadlines, interview local creatives, manage our social media channels and communicate regularly with our team of freelancers. There’s never a dull moment, which I love.

Q: We stress relationship building and how to pitch your story. What RFP take-away do you apply in your current job? 

A: So much of what I learned at Recipe for Press applies to my current job. Always do your research. Cultivate meaningful relationships with people. Keep your content updated. Invest in good photography. Be kind!

Q: What’s new/next in communications/PR/digital marketing?

A: One thing we’re working to incorporate more into Atlanta Homes & Lifestyles‘ digital presence is Instagram Stories. I love to use them personally, and I think they’re such a fun way for brands to connect with people.

Q: Which social media channel(s) does your company prioritize or put more energy into? Please explain why. 

A: We put a lot of focus on Instagram and Facebook, since the magazine is so visually driven. We have archives of gorgeous photos that don’t make it into print, and Instagram is such a great way to show those to our community of readers.  Facebook is where we share our latest stories or events and link to what’s new on our website.

Q: What sites/blogs/social media do you visit or reference daily? 

A: There are so many I love! Darling Magazine, A Beautiful Mess, Camille Styles, Design Love Fest and Waiting on Martha, to name a handful. The Bitter Southerner features the most beautiful stories, and I love reading Humans of New York. Social media-wise, I’m a big fan of Instagram, Snapchat and Twitter.

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