The adage goes, “It’s all about the journey, not the destination.” Recipe for Press was a pin on a map for previous intern classes, and the big question we wanted to know is “where are they now?” Meet Claire Ruhlin!
Q: What year did you graduate from RFP?
Q: Describe your position.
A: I’m Assistant Editor at Atlanta Homes & Lifestyles magazine.
Q: Describe a day a work.
A: That’s tough to answer because every day is different! I brainstorm, edit and write content for the magazine’s print and online platforms. I also help with photoshoots, enforce deadlines, interview local creatives, manage our social media channels and communicate regularly with our team of freelancers. There’s never a dull moment, which I love.
Q: We stress relationship building and how to pitch your story. What RFP take-away do you apply in your current job?
A: So much of what I learned at Recipe for Press applies to my current job. Always do your research. Cultivate meaningful relationships with people. Keep your content updated. Invest in good photography. Be kind!
Q: What’s new/next in communications/PR/digital marketing?
A: One thing we’re working to incorporate more into Atlanta Homes & Lifestyles‘ digital presence is Instagram Stories. I love to use them personally, and I think they’re such a fun way for brands to connect with people.
Q: Which social media channel(s) does your company prioritize or put more energy into? Please explain why.
A: We put a lot of focus on Instagram and Facebook, since the magazine is so visually driven. We have archives of gorgeous photos that don’t make it into print, and Instagram is such a great way to show those to our community of readers. Facebook is where we share our latest stories or events and link to what’s new on our website.
Q: What sites/blogs/social media do you visit or reference daily?
A: There are so many I love! Darling Magazine, A Beautiful Mess, Camille Styles, Design Love Fest and Waiting on Martha, to name a handful. The Bitter Southerner features the most beautiful stories, and I love reading Humans of New York. Social media-wise, I’m a big fan of Instagram, Snapchat and Twitter.