Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Where are they now?
Jan. 10

vas-portrait-2

 

The adage goes, “It’s all about the journey, not the destination.” Recipe for Press was a pin on a map for previous intern classes, and the big question we wanted to know is “where are they now?” Meet Vasilisa Barsukova!

Q: Year you graduated from RFP.

A: 2008!

Q: Describe your position.

A: I am currently working as a Graphic Designer at the cloud technology sector of my company, Accenture. Typical projects include infographics, email design, booth design, and design support for presentations.

Q: Do you do anything on the side?

A: Yes! 🙂 I have a graphic design freelance business going on the side, and I also LOVE to get out my oil paints/acrylics when there’s a free minute and get messy. 

Q: We stress relationship building and how to pitch your story. What RFP take away do you apply to your current job?

A: One of the most important takeaways is prompt communication. Since reliability is so important to clients/customers, you want to establish yourself as a dependable source in your area of expertise. 

Q: What’s new/next in communications/PR/digital marketing?

A: We’re seeing more and more highly targeted ads, and I think in the very near future, even more value will be put towards specialized/personalized marketing campaigns. 

Q: What social media channels does your company prioritize or put more energy to, please explain why.

A: Our team specifically focuses on email and not much social media. Other teams in the company utilize various social media channels for sure! 

Q: What sites/blogs/social media do you visit or reference daily?

A: Love a great new inspirational site! I visit http://www.thedieline.com/ on the reg for images of incredibly gorgeous packaging design. Communication Arts is a great magazine and website for graphic design news. For everyday inspiration, I love these Instagram accounts (most are fashion and interior design related): green.couch, delpozo, mydomaine, coveteur, therow, passionpassport, jengotch, abstractsunday, georgeats, aureta, tommyton, and the list goes on 😉

Q: What is your favorite part about your job?

A: My team is great, and I like how flexible everyone can be when it comes to working in the office/remotely. They value innovation; new ideas are always welcome. This is very important to me, and I’m thankful I get to use my creative side at work. 

 

 

 

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