Tonight Italian tennis star Francesca Shiavone endeared herself to tennis fans at the US Open. Down 0-6, 0-2 in her first-round match with world No. 1 Serena Williams, the 2010 French Open winner walked over to the ballboy and gave him a hug! We didn’t see that coming, but we did anticipate that online fashion editors everywhere would be running tennis-themed stories and product roundups, like Fashionista.com’s “30 Tennis-Themed Magazine Covers Throughout History” feature. Remember, current events drive online content. It’s your job to anticipate them and pitch accordingly.