Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

See This. Pitch That.
Aug. 26

Tonight Italian tennis star Francesca Shiavone endeared herself to tennis fans at the US Open. Down 0-6, 0-2 in her first-round match with world No. 1 Serena Williams, the 2010 French Open winner walked over to the ballboy and gave him a hug! We didn’t see that coming, but we did anticipate that online fashion editors everywhere would be running tennis-themed stories and product roundups, like Fashionista.com’s “30 Tennis-Themed Magazine Covers Throughout History” feature. Remember, current events drive online content. It’s your job to anticipate them and pitch accordingly.

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