Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Ask Amy!
Apr. 9

Ask Amy
 

Q: I have a new product. Should I send out a press release?

Amy: In most cases, no. Your chances of getting editors’ attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a specific section of the magazine. Nothing sends an editor reaching for the delete key faster than a press release that they know just went out to hundreds of other media contacts.

There are times, however, where a press release may be the best way to house all of the information surrounding an event or grand opening. But even then, editors prefer a short, personalized email pitch with a hyperlink to the press release.

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2 Comments

  1. Posted Apr. 9 at 8:38 pm | Permalink

    I recently published a children’s book this past September. I have a FB page and a website. I have held several book signings in my local area. The book has received an Honorable Mention from London, Los Angeles, Greater Southeast, Greater Southwest, and Greater Northwest Book Festivals. It has received a 5 Star Review with Readers’ Favorite. Ugh! I did experience a brief moment of increased sales after a lovely article was printed in my local paper Santa Barbara News-Press. Yay! But after that sales have become non-existent. Holly B. is a mutual friend of ours and has suggested that I follow you. I am considering hiring a Publicity Agency to assist me with promoting the book. It is sooooo difficult getting the exposure. What, if any, are your thoughts?

    • Amy Flurry
      Posted Jul. 13 at 1:16 pm | Permalink

      Cynthia,
      Yes, please read the book first. You can approach editors, on your own, but you will have a better chance of landing coverage if you read publications first and identify a good fit. Learning how to think like an editor, the foundation of my book, will help you better understand how to find the many stories within your story.

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