Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Work It!

Recycling Old Content If your blog or website is feeling stale, make things new by bringing back the old! Everyone loves a good throwback, so revisit previous posts and pick out content readers will still find relevant and that you can easily refashion into fresh material.

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Take Note: eCommerce

  One way to make an editor feel confident about recommending your product to readers is to have items available for purchase through an eCommerce shop. Like your website, your online shop should be polished and easy-to-navigate. Shopify and Big Cartel are popular choices, and if you’re looking for editor-friendly templates, sites like SupaDupa offer …Continue Reading

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Take Note: Website Themes

  When an editor is introduced to a new product, the first place they go for more information is the brand’s website, and after just a few clicks, they decide whether your brand is worth sharing with thousands readers. Luckily, putting together a clean and stylish site is easier than ever with affordable WordPress templates from …Continue Reading

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Amy Approved: Way Way Allen

  The way your website looks, functions and performs has everything to do with whether an editor will choose to feature your product. We love coming across inspiring, editor-friendly sites, and recently we’ve been particularly impressed with DIYPR alum Way Way Allen’s beautiful new site! An editor will promptly leave a clunky, slow website, and …Continue Reading

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