Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Tick Tock…

A last-minute holiday pitch is just like last-minute holiday shopping: there is a long line ahead of you, and you probably won’t get what you want. According to our Pitch Wheel, it’s time to start pitching holiday gift guides now!

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Time is ticking…

Hop off that jetski and start thinking about snow skiing instead! It’s time to pitch holiday gift guides.

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ask amy: how do I find out what editors are working on?

Q: How do we find out what kind of lists/roundups the editors are working on? A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, …Continue Reading

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Pitch Wheel: September

Amy’s Pitch Wheel takes the math out of when and what to pitch. Pitching to national publications this month? Think February: Valentine’s Day décor, chocolates, and greeting cards. Love is in the air! 1 – “You’re My Person” card from  www.etsy.com 2 – Heart Hug pillow from  www.ikea.com 3 – Coral Vans from  www.vans.com 4 …Continue Reading

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Ask Amy!

  Q: How do we find out what kind of lists/roundups the editors are working on? Amy: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth …Continue Reading

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