Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Making It at Market

  #4. Keep Your Booth Staffed and Active. An editor never wants to go hunting for someone to talk to about a product, so make sure there is always someone present at your booth who is friendly, knowledgeable, and able to interact with the audience.  

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Making It at Market

  #3. Make a Statement.  Another way to stay on editors’ radars is to showcase a statement piece, like a creative sign or unique display that immediately gets people talking. These could also be posted as a media thumbnail with a clever caption. Editors see plenty of vendors throughout the day, and a standout item …Continue Reading

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AmericasMart

  Last day of market. Thank you, AmericasMart, for having me as a speaker!

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Making It at Market

  #2. Say You’re The New Kid On The Block. Every editor wants to be the first to discover a brand-new business. If this is your first market, display a well-designed sign to identify that you are a “New Vendor,” and they’ll stop every time.

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Making It at Market

  #1. Feature what’s new. Editors are sent to scout markets for new brands and products to feature in their upcoming issues, and many come to Atlanta for a potential scoop as AmericasMart runs before other major markets. But editors (and buyers too!) need to be able to identify at a glance what’s new in …Continue Reading

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