Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

5 Reasons THIS Media List Matters (to you!)

illustrations by Harper Calhoun Who has the time? Editors move around…..and often. The person you reached out last year may likely have taken a job at a competing publication two months ago (and is now contributing to two new online sites). Six of us spent an entire month adding new names and publications then checking …Continue Reading

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How to Find Editors: a shortcut

An oft-underutilitzed Twitter advantage: following editors can lead to discovering more editors who may be a good match for your product (just look at the accounts they follow). Similarly, a good publicist follows editors and writers important to their clients and so a publicists’ Twitter feed and “follows” could be a fast route to finding editors and …Continue Reading

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