Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Ask Amy: How long should a pitch be?

Q:   How long should a pitch be? A:   The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore …Continue Reading

Posted in Ask Amy | Tagged , , | Leave a comment

Ask Amy: Is it ok to attach an image or two to your pitch?

  Q:   Is it ok to attach an image or two to your pitch? A:   No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your …Continue Reading

Posted in Ask Amy | Tagged , | Leave a comment

Ask Amy: How long should I wait to follow up my pitch?

Q: How long should I wait to follow up my magazine pitch? A: One week. If the editor is interested, she will have printed or flagged your pitch so it should be within easy reach. Any longer and you risk your pitch being buried in the editor’s inbox.

Posted in Ask Amy | Tagged , , , | Leave a comment

ask amy: how do I find out what editors are working on?

Q: How do we find out what kind of lists/roundups the editors are working on? A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, …Continue Reading

Posted in Ask Amy | Tagged , , , , , | Leave a comment

Ask Amy: What do editors look for when choosing products to feature?

Q: What do editors look for when choosing products to feature? A: First and foremost, editors want to feature new products. Still, there are plenty of ways to find a new angle or make a story or product newsworthy, even if it’s not brand new. A new color wave of a best-seller constitutes new to …Continue Reading

Related Posts Plugin for WordPress, Blogger...
Posted in Ask Amy, Uncategorized | Tagged , , , , | Leave a comment