In one version of the new startup economy, longtime magazine editor Amy Flurry is empowering entrepreneurs by giving them the tools, insider know-how and confidence to share their works and get press. Along the way, her story blossomed.
Today’s Biz Ladies post comes to us from Amy Flurry, a writer and editor for 18 years with work featured in InStyle, Conde Nast Traveler, Lucky, Paste, House Beautiful, O at Home,Country Living and Daily Candy. Amy has also authored a new DIY publicity book, Recipe for Press: Pitch Your Story Like the Pros & Create a Buzz.
Press is a powerful promotional tool for your Etsy shop, but pitching yourself to editors can be a daunting process if you’re not armed with a game plan. What’s one of the most important tricks for getting your products featured in blogs and magazines? Thinking like an editor. Here’s what media folks want you to know.
“Your bestie just launched her dream business (you’re so proud). Help her get ahead with Recipe for Press, a how-to-be-your-own-publicist guide by seasoned editor Amy Flurry, detailing local success stories.”
“Amy tackles every necessary task, from creating your brand story, to finding your voice, to actually writing a pitch. Her knowledge is first hand and bottomless, with insights from successful artists and entrepreneurs. Her book is a wonderful example of the power of beautiful photography, practical knowledge, and having some fun with your work!”
Amy is a freelance magazine writer, having served as a regional editor for Lucky. She has also contributed to Country Living, O, House Beautiful, Conde Nast Traveler, andInStyle. The haute momma is also co-founder of Paper-Cut-Project, a creative endeavor for which she and partner Nikki Salk conceive campaigns and styling elements in paper for fashion productions.
“Using examples from her professional career as a writer and editor, and also drawing on the expertise of successful entrepreneurs, Flurry simply and straightforwardly constructs a plan for business owners to pitch their stories to the media.”
“Though she may be a writer first, Amy has great, considered taste-which is how she came to choose a faux-bois cover for her book. “Freshly milled timber is so naturally inviting,” she explains. “Plus, it’s all the rage!”
Here, the 10 faux-bois pieces Amy Flurry currently loves.”
“For a small company in a small town, we’ve received quite a bit of media attention. This is particularly amazing when you consider our nonexistent advertising budget. With the exception of a couple of classified listings in our local paper, I can’t recall having ever purchased an ad. Even though we have been fortunate in this particular area I can say, without a doubt, that our approach would have been different had I read this book sooner.
Amy Flurry’s Recipe for Press has been called ‘THE DIY guide to being your own publicist!’ and I couldn’t agree more.”