Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

A testament to the strength of Design Bloggers Conference, which took place in Los Angeles earlier this month at the Beverly Hilton, is that I was listening to talks and really making the most of those sessions, then meeting attendees during the networking breaks. I had little time to take pictures and certainly wasn’t worried about posting in those moments. Being “present” is something those who attended were very much aware of, given the face-to-face opportunities with peers and industry leaders. Among the few pics I did snap were of my co-presenter, Marjorie Gage, who was barely able to plow out of her snow-strewn drive to get to sunny LA (as I type, she is experiencing her second Nor’easter since returning from California). It pleases me to no end that Marjorie, the brilliant editor on my new book, Recipe for Press: Designer Edition, shared the stage with me at Design Bloggers Conference in a talk titled, “The Editor Is In!” and the talk was better for her points and perspective. I also enjoyed chasing her around with the camera as she soaked in some sun!

A gathering of over 400 that included industry dignitaries like Clint Smith, editor in chief of Veranda magazine, to brilliant communication experts and creative directors (hello Bethanne Matari and Cecil Adams of Currey & Co) to designers and design bloggers from Texas to San Diego to Boston to Seattle, is somewhat rare. Valued is time, built-in, to this conference, and to the meaningful conversations that grew of it. Below, Marjorie Gage of Art and Intuition (on my left) and Claire Ruhlin, editor at Atlanta Homes & Lifestyles, pose for a picture. *note, Marjorie was the editor who assigned me my first national article as a freelance writer for Country Living, over twenty years ago. Claire (pictured right) was a Recipe for Press intern five years ago and now she’s a hot-shot magazine editor! Mentioned in our talk was the power of positive relationships and this captures that point at it’s essence. 

Podcaster Nick May of The Chaise Lounge and I caught up and snuck in an interview as well. Congratulations, Nick, on your 200th episode! I’ll be able to say, “I remember you when!”

I met Mary Etta McCurdy of Mary Etta Designs in Orange County, California! She was a recent guest on Design + Style, a podcast devoted to VISIBILITY by Rachel Moriarty and Dixie Willard, and having listened to the interview, I felt I could pick right up on that conversation. I highly recommend both of the podcasts mentioned in this post, along with LuAnn Nigara’s . I’ve been a guest on all three!We’re going to miss you, sunny LA, but next year Design Blogger’s Conference moves back to Atlanta! The dates (February 24-26) have already been posted online and it’s never too early to start planning to attend. This conference is so much more than blogging and it’s not just for interior designers. The opportunities for collaboration and for improving on your communication’s efforts are at the essence of this conference. See you there!

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We couldn’t resist sharing Jane’s excitement on attending the Design Blogger’s Conference.  In case you didn’t see her newsletter, here it is:


After many years of wanting to attend the Design Bloggers Conference, it’s finally happening!  There is still space if you want to attend and I couldn’t let another day pass without sharing the wealth of learning ahead and 3 reasons why I personally cannot wait to get to Los Angeles in March.


1. It’s time to up my game 
I’ve been designing and selling trimmings for 20 years, loving what I do. I’ve only been blogging for 5 years and it has become another revenue stream for my business, with big growth potential. To be honest, I’m leaving money on the table and want to figure out how to capitalize, in an authentic way, on my content (hard work) that will further my mission of teaching “embellishment as creative self expression.”  Just look at the DBC AGENDA, breakout sessions on affiliate marketing, SEO secrets, social content strategies, influencer marketing…you get the picture. Two sessions I am especially looking forward to are  — Your Blog and Website: Build Multiple Income Streams by Deborah VonDonop and The Editor is IN! insights from Marjorie Gage and Amy Flurry, author of the newest designer edition of Recipe For Press.

2. I learn from stories 
I read a lot of business and marketing books, magazines, blogs and listen to podcasts, and nothing sticks with me more that the story of business growth, how it happened in real life, fueled by purpose. The struggles, the triumphs, the creativity, the happy accidents…personal accounts of journey.  So you’ll see me in the front row, all ears, listening to  these speakers. 

3. A chance to mentor and be mentored 
Blogging as Trim Queen since 2013 has enriched my life personally and professionally in so many ways.  It fuels my textile business and also introduces me to incredibly interesting people and new ways to look at life.  I have a lot to share and am on the #DBCLA Mentoring Team. Thank you Ruthie Stallsen for spearheading this initiative!  I myself get stuck in working IN my business, not ON my business, and often times need someone with a different perspective to guide me.  So as I will be mentoring, I will also be forging some relationships to call on with expertise that differs from mine.  Meet the DBC mentors and I hope you will contact me, or the others on this team, Courtney, Jeanne, Ruthie and Kristy, for an on-site meeting. We are ready to share career and industry experience, advice, vision, and strategies to further your career aspirations, at no charge!

There is still time to register so let me know if you are coming.  I’ll start packing this weekend, so excited to see my Fringe Friends from social media and make new ones.  If you cannot make it this year, put it on your list for next, and follow the hashtag #DBCLA to get a peek at what all the hullabaloo is about, and I am sure you will find YOUR reasons to attend.


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Good news! My new book Recipe for Press: Designer Edition is here and you’re invited to the book launch event in High Point, North Carolina on February 24. This is going to be a day of learning, mingling with editors, socializing and shopping special sample sales.

The event does require an RSVP, so please reach out to if you’re interested in attending.

Recipe for Press: Designer Edition is a timely guide to navigating the new media landscape, where I share all of the tools interior designers, architects, landscape planners and product designers need to take advantage of the new media opportunities available to creative professional. Join me!

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illustrations by Harper Calhoun

Who has the time?

Editors move around…..and often. The person you reached out last year may likely have taken a job at a competing publication two months ago (and is now contributing to two new online sites). Six of us spent an entire month adding new names and publications then checking the old ones, line by line. We even added a few new steps of verification to make sure they were still employees and that titles matched. There’s meat behind this list!

Our list doesn’t break the bank (and leaves shopping funds flush)

Priced at only $75, this list was build with the entrepreneur in mind. We also send a FREE update in early June to everyone who purchases earlier in the year (we do our line-by-line update twice a year), just in time for pitching holiday GIFT GUIDES.

You’re Got Better Things To Do……..until it’s time to pitch!

Get outside! Take a walk. Visit a friend. Hit the spa.

We’re got you covered so the list is ready for you when you’re ready to pitch.

We included both regional and national editors

Not every editor works in New York.  This list is a Who’s Who of market editors, home editors and influential bloggers who work with magazines and online publications across the country looking for products and projects like yours. These are relevant editors and many from regional hubs and secondary cities including Boston, Charlotte, Detroit, Los Angeles, Atlanta, Charleston and more.



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