Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

tech-tip-graphic-e1383073559829If an editor doesn’t work for one of the major publications that employs a company-wide email formula– and if their personal website doesn’t list any contact info– they can be tricky to reach. Luckily, we’ve come across a helpful tip from One Woman Shop: when tracking down a hard-to-find email, just plug this simple formula into Google, and voila! A valid email should appear in your search results. We love this time-saving trick!

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“It’s really off-putting to meet people who are all about getting that one placement over building a relationship that might land you three stories over the next few years.”

 

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You have a fantastic product. You have an active social presence. You have a beautiful, branded website. But all of this is wasted if you don’t have your contact info in a clear, accessible place on your website! My suggestion? Make sure to have a “contact” or “bio” page on your website where you clearly list your name, phone number and email address — and ditch the built-in contact forms! You never know who might be trying to get in touch…

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Remember, a strong website is crucial to winning over editors and nabbing press! #diypr

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“It’s obvious to editors when you blast the same pitch to every media contact in your address book. Those are the easiest to delete.”

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