Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

We couldn’t resist sharing Jane’s excitement on attending the Design Blogger’s Conference.  In case you didn’t see her newsletter, here it is:

 


After many years of wanting to attend the Design Bloggers Conference, it’s finally happening!  There is still space if you want to attend and I couldn’t let another day pass without sharing the wealth of learning ahead and 3 reasons why I personally cannot wait to get to Los Angeles in March.

 

1. It’s time to up my game 
I’ve been designing and selling trimmings for 20 years, loving what I do. I’ve only been blogging for 5 years and it has become another revenue stream for my business, with big growth potential. To be honest, I’m leaving money on the table and want to figure out how to capitalize, in an authentic way, on my content (hard work) that will further my mission of teaching “embellishment as creative self expression.”  Just look at the DBC AGENDA, breakout sessions on affiliate marketing, SEO secrets, social content strategies, influencer marketing…you get the picture. Two sessions I am especially looking forward to are  — Your Blog and Website: Build Multiple Income Streams by Deborah VonDonop and The Editor is IN! insights from Marjorie Gage and Amy Flurry, author of the newest designer edition of Recipe For Press.

2. I learn from stories 
I read a lot of business and marketing books, magazines, blogs and listen to podcasts, and nothing sticks with me more that the story of business growth, how it happened in real life, fueled by purpose. The struggles, the triumphs, the creativity, the happy accidents…personal accounts of journey.  So you’ll see me in the front row, all ears, listening to  these speakers. 

3. A chance to mentor and be mentored 
Blogging as Trim Queen since 2013 has enriched my life personally and professionally in so many ways.  It fuels my textile business and also introduces me to incredibly interesting people and new ways to look at life.  I have a lot to share and am on the #DBCLA Mentoring Team. Thank you Ruthie Stallsen for spearheading this initiative!  I myself get stuck in working IN my business, not ON my business, and often times need someone with a different perspective to guide me.  So as I will be mentoring, I will also be forging some relationships to call on with expertise that differs from mine.  Meet the DBC mentors and I hope you will contact me, or the others on this team, Courtney, Jeanne, Ruthie and Kristy, for an on-site meeting. We are ready to share career and industry experience, advice, vision, and strategies to further your career aspirations, at no charge!

There is still time to register so let me know if you are coming.  I’ll start packing this weekend, so excited to see my Fringe Friends from social media and make new ones.  If you cannot make it this year, put it on your list for next, and follow the hashtag #DBCLA to get a peek at what all the hullabaloo is about, and I am sure you will find YOUR reasons to attend.

 

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Good news! My new book Recipe for Press: Designer Edition is here and you’re invited to the book launch event in High Point, North Carolina on February 24. This is going to be a day of learning, mingling with editors, socializing and shopping special sample sales.

The event does require an RSVP, so please reach out to info@recipeforpress.com if you’re interested in attending.

Recipe for Press: Designer Edition is a timely guide to navigating the new media landscape, where I share all of the tools interior designers, architects, landscape planners and product designers need to take advantage of the new media opportunities available to creative professional. Join me!

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illustrations by Harper Calhoun

Who has the time?

Editors move around…..and often. The person you reached out last year may likely have taken a job at a competing publication two months ago (and is now contributing to two new online sites). Six of us spent an entire month adding new names and publications then checking the old ones, line by line. We even added a few new steps of verification to make sure they were still employees and that titles matched. There’s meat behind this list!

Our list doesn’t break the bank (and leaves shopping funds flush)

Priced at only $75, this list was build with the entrepreneur in mind. We also send a FREE update in early June to everyone who purchases earlier in the year (we do our line-by-line update twice a year), just in time for pitching holiday GIFT GUIDES.

You’re Got Better Things To Do……..until it’s time to pitch!

Get outside! Take a walk. Visit a friend. Hit the spa.

We’re got you covered so the list is ready for you when you’re ready to pitch.


We included both regional and national editors

Not every editor works in New York.  This list is a Who’s Who of market editors, home editors and influential bloggers who work with magazines and online publications across the country looking for products and projects like yours. These are relevant editors and many from regional hubs and secondary cities including Boston, Charlotte, Detroit, Los Angeles, Atlanta, Charleston and more.

 

 

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Happy Friday high-fives to Rene Shoemaker a RFP alum! There’s nothing like flipping through The Flagpole

and seeing news of Rene’s latest exhibition, Returning From France – “La Rentrée”.

Check out her silk and prints on paper  at Ciné, December 14- 31

 

 

 

 

 

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There are media lists that are rarely updated, full of the names of obscure and/or long-ago-moved on contacts that you’ll never use or that simply don’t apply to an entrepreneur in the home, lifestyle and design target market. And then there is the Media List by Recipe for Press, updated regularly line-by-line and with the YOU in mind. Need more reasons to invest the $75? Read on.

WHO HAS THE TIME?

Editors move around…..and often. The person you reached out last year may likely have taken a job at a competing publication two months ago (and is now contributing to two new online sites). Six of us spent an entire month adding new names and publications then checking the old ones, line by line. We even added a few new steps of verification to make sure they were still employees and that titles matched. There’s meat behind this list!

THESE NAMES MATTER

This is a Who’s Who of market editors, home editors and influential bloggers who work with magazines and online publications looking for products and projects like yours. These are relevant editors, not (as we mentioned above) obscure contacts that you’ll never use.

THERE ARE A LOT OF PUBLICATIONS OUT THERE

You may not even know a publication that relates to your product even exists. Plus we even included regional magazines for major and even some popular, publication-heavy secondary cities.

EDITORS ALSO LIVE ONLINE

NEW to our Media List this year is at least one social media link for each source. This was also part of our verification backup as they are likely to keep the popular social media bio’s updated.

OUR MEDIA LIST IS AFFORDABLE

We get hit up to buy Media Lists that cost hundreds if not thousands of dollars a lot. Who can afford that? Ours is only $75 and we built this list on our own based on our own needs (we’re entrepreneurs too!) We also use it and wanted to offer something that was affordable and helpful. We have used feedback from users and readers to improve our systems of verification and we even send a FREE update in early June to everyone who purchases earlier in the year (we do our line-by-line update twice a year), just in time for pitching holiday GIFT GUIDES.

Click here to PURCHASE the Recipe for Press Media List ($75)

 

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