Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Mar. 17

A Visit from Mary Logan Bikoff, lifestyle editor of Atlanta magazine


On Monday the talented Mary Logan Bikoff, lifestyle editor of Atlanta magazine, visited our Athens office and shared insights into pitching editors successfully. These juicy tips were just too important to keep to ourselves so we’ve worked up her seven best tips for pitching an editor in hopes that it helps get your idea or product closer to being published.

Recipe for Press

  1. Do your homework on the publication you’re pitching.

Know your audience, and the publication’s audience. Every magazine, blogger, or media outlet has a feeling or an essence about them, and are different in the content they run, issue after issue, and tone.


  1. Know your section.

Magazines and most online publications have multiple sections. Get to know them and begin to identify where you most likely belong. Is it a product placement in the “front of the book” section? Or is your story a better fit for a section that profiles small business owners? Knowing this shows that you’ve given thought and research before reaching out and editors appreciate that.


  1. Pitch to the correct editor.

Nothing says I didn’t do your research like sending a fashion idea to the food editor. Be mindful that editors receive many pitches in a day and you may end up lost in the bunch because your content is not relevant to who you sent it to.

Recipe For Press interns

  1. Personalize your pitch.

Doing 1-3 is the key to this tip.


  1. Keep it short.

Running on and on, or sending too much information, can also signal that you haven’t really put the time into what you are pitching to make it a concise and compelling idea. The perfect pitch length for the pages I pull together, which are shorter in length than the “well” or feature section:  three sentences.


  1. Respond in a timely manner

Respond quickly to an editorial inquiry, even if it is just to say “I’m working on it and will get back to you by the end of the day.”  People get passed over all the time for a failure to respond in a timely manner. We move quickly because other editors are waiting on us. So if I don’t hear back within a reasonable time frame, I may have to move on to someone who I can find quickly or I know will call me right back.

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