Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Category Archives: Making It at Market

Heading to High Point

Next Sunday, April 17th, from 9-10:30 a.m I’ll be speaking at High Point Market for American Society of Interior Designers/ASID‘s Designer Viewpoint Series. It’s at the HighPoint Theater and sponsored by Steelyard Access and designers receive 0.1 CEU and complimentary breakfast (get there early). So plan on it! ‪#‎highpointmarket2016‬‪#‎hpmkt2016‬#‎pressready‬ ‪#‎diypr‬

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Making It at Market

  #4. Keep Your Booth Staffed and Active. An editor never wants to go hunting for someone to talk to about a product, so make sure there is always someone present at your booth who is friendly, knowledgeable, and able to interact with the audience.  

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Making It at Market

  #3. Make a Statement.  Another way to stay on editors’ radars is to showcase a statement piece, like a creative sign or unique display that immediately gets people talking. These could also be posted as a media thumbnail with a clever caption. Editors see plenty of vendors throughout the day, and a standout item …Continue Reading

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Making It at Market

  #2. Say You’re The New Kid On The Block. Every editor wants to be the first to discover a brand-new business. If this is your first market, display a well-designed sign to identify that you are a “New Vendor,” and they’ll stop every time.

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Making It at Market

  #1. Feature what’s new. Editors are sent to scout markets for new brands and products to feature in their upcoming issues, and many come to Atlanta for a potential scoop as AmericasMart runs before other major markets. But editors (and buyers too!) need to be able to identify at a glance what’s new in …Continue Reading

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