Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Category Archives: Confessions of an Editor

CONFESSIONS OF AN EDITOR

“If I have to spend an hour trying to figure out where and how your story should be told, you’ve not done your job.” 

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Confessions of an editor

  Confession: “If you can’t be bothered to spell my name properly, I can’t be bothered to read your pitch.”

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Confessions of an editor

  Confession: Connect your pitch or product to a current event, trend or movement.

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Confessions of an editor

Confession: Publicity success depends on being quick to respond. You’ll get more press simply by returning an email the day it lands in your inbox.

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Confessions of an Editor

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