Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Category Archives: Ask Amy

Ask Amy

Q: How and when should I follow up? A: Follow-up by email (but only once), keep it brief and use the same image that you included in the pitch as a visual prompt. Give an editor a week to ten days before following up. Any more borders on pestering.

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Ask Amy: How long should a pitch be?

Q:   How long should a pitch be? A:   The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore …Continue Reading

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Ask Amy: Is it ok to attach an image or two to your pitch?

  Q:   Is it ok to attach an image or two to your pitch? A:   No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your …Continue Reading

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Ask Amy: How long should I wait to follow up my pitch?

Q: How long should I wait to follow up my magazine pitch? A: One week. If the editor is interested, she will have printed or flagged your pitch so it should be within easy reach. Any longer and you risk your pitch being buried in the editor’s inbox.

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ask amy: how do I find out what editors are working on?

Q: How do we find out what kind of lists/roundups the editors are working on? A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, …Continue Reading

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