Category Archives: Ask Amy
Q: How and when should I follow up? A: Follow-up by email (but only once), keep it brief and use the same image that you included in the pitch as a visual prompt. Give an editor a week to ten days before following up. Any more borders on pestering.
Q: How long should a pitch be? A: The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore …Continue Reading
Q: Is it ok to attach an image or two to your pitch? A: No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your …Continue Reading
Q: How long should I wait to follow up my magazine pitch? A: One week. If the editor is interested, she will have printed or flagged your pitch so it should be within easy reach. Any longer and you risk your pitch being buried in the editor’s inbox.
Q: How do we find out what kind of lists/roundups the editors are working on? A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, …Continue Reading