Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Category Archives: Ask Amy

Ask Amy

  Q: I have a new product. Should I send a press release? A: In most cases, no. Your chances of getting an editors attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a specific …Continue Reading

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Ask Amy

  Q: How long should a pitch be? A: The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate your idea succinctly and sufficiently enough to pique my interest and get me to explore your website. …Continue Reading

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Ask Amy

Q: How and when should I follow up? A: Follow-up by email (but only once), keep it brief and use the same image that you included in the pitch as a visual prompt. Give an editor a week to ten days before following up. Any more borders on pestering.

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Ask Amy: How long should a pitch be?

Q:   How long should a pitch be? A:   The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore …Continue Reading

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Ask Amy: Is it ok to attach an image or two to your pitch?

  Q:   Is it ok to attach an image or two to your pitch? A:   No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your …Continue Reading

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