Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Category Archives: Ask Amy

ASK AMY: Do I need a press kit?

Q: Do I need a press kit? Amy: You don’t need a press kit to score press. Period. Press kits are expensive to produce and become outdated quickly. And the truth is, most of the information an editor would look for in a press kit should be found on your website. Your money is better …Continue Reading

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ASK AMY: I have a new product. Should I send a press release?

  Q: I have a new product. Should I send a press release? Amy:  In most cases, no. You chances of getting an editors attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a …Continue Reading

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Ask Amy

  Q: Is it ok to attach an image or two to your pitch? A: No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your email. Make …Continue Reading

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Ask Amy

  Q: I have a new product. Should I send a press release? A: In most cases, no. Your chances of getting an editors attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a specific …Continue Reading

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Ask Amy

  Q: How long should a pitch be? A: The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate your idea succinctly and sufficiently enough to pique my interest and get me to explore your website. …Continue Reading

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