Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Category Archives: Ask Amy

ASK AMY: Interior Designer Spotlight

Q: What do designers need to make sure they don’t overlook when preparing for press? A: Their own website, because if your pitch is successful, the first place an editor will go for more information is the designer’s website. And they’ll know with just a few clicks, based on the presentation of the website, if …Continue Reading

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ASK AMY: Interior Designer Spotlight

Q: Why is getting press important for an interior designer? A: It’s different for everyone. Some interior designers want to attract more work in areas they haven’t been able to penetrate. Others want press to establish themselves as experts. Even more want to generate interest and opportunities for collaboration with companies or design centers as …Continue Reading

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ASK AMY: Do I need a press kit?

Q: Do I need a press kit? Amy: You don’t need a press kit to score press. Period. Press kits are expensive to produce and become outdated quickly. And the truth is, most of the information an editor would look for in a press kit should be found on your website. Your money is better …Continue Reading

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ASK AMY: I have a new product. Should I send a press release?

  Q: I have a new product. Should I send a press release? Amy:  In most cases, no. You chances of getting an editors attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a …Continue Reading

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Ask Amy

  Q: Is it ok to attach an image or two to your pitch? A: No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your email. Make …Continue Reading

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