Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Author Archives: Amy Hairston

TECH TIP: ELUSIVE EMAILS

TECH TIP: ELUSIVE EMAILS

If an editor doesn’t work for one of the major publications that employs a company-wide email formula– and if their personal website doesn’t list any contact info– they can be tricky to reach. Luckily, we’ve come across a helpful tip from One Woman Shop: when tracking down a hard-to-find email, just plug this simple formula into Google, and voila! …Continue Reading

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CONFESSIONS OF AN EDITOR

CONFESSIONS OF AN EDITOR

      “It’s really off-putting to meet people who are all about getting that one placement over building a relationship that might land you three stories over the next few years.”  

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TECH TIP: Contact Info

TECH TIP: Contact Info

  You have a fantastic product. You have an active social presence. You have a beautiful, branded website. But all of this is wasted if you don’t have your contact info in a clear, accessible place on your website! My suggestion? Make sure to have a “contact” or “bio” page on your website where you …Continue Reading

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PITCH TIP: 5 Steps to an Editor-Friendly Website

PITCH TIP: 5 Steps to an Editor-Friendly Website

Remember, a strong website is crucial to winning over editors and nabbing press! #diypr

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CONFESSIONS OF AN EDITOR

CONFESSIONS OF AN EDITOR

“It’s obvious to editors when you blast the same pitch to every media contact in your address book. Those are the easiest to delete.”

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