Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Author Archives: Amy Hairston

CONFESSIONS OF AN EDITOR

CONFESSIONS OF AN EDITOR

“It’s obvious to editors when you blast the same pitch to every media contact in your address book. Those are the easiest to delete.”

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ASK AMY: Do I need a press kit?

ASK AMY: Do I need a press kit?

Q: Do I need a press kit? Amy: You don’t need a press kit to score press. Period. Press kits are expensive to produce and become outdated quickly. And the truth is, most of the information an editor would look for in a press kit should be found on your website. Your money is better …Continue Reading

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CONFESSIONS OF AN EDITOR: Mary Logan Bikoff

CONFESSIONS OF AN EDITOR: Mary Logan Bikoff

A Visit from Mary Logan Bikoff, lifestyle editor of Atlanta magazine   On Monday the talented Mary Logan Bikoff, lifestyle editor of Atlanta magazine, visited our Athens office and shared insights into pitching editors successfully. These juicy tips were just too important to keep to ourselves so we’ve worked up her seven best tips for …Continue Reading

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HIGH FiVE: Louise Johnson

HIGH FiVE: Louise Johnson

Big props to Recipe For Press grad Louise Johnson. Louise Johnson Interiors was included in an article at GoUpstate.com featuring designers and their favorite rooms to decorate.

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WHERE ARE THEY NOW? ABBIE BRANS

WHERE ARE THEY NOW? ABBIE BRANS

RFP: What year did you graduate from RFP? AB: 2016 RFP: Describe your position. I’m the marketing & communications associate for a local meal kit company in Atlanta called Garnish & Gather. (I met the founder through Amy, and that’s how I was connected to the open position!) We have a small team at G&G, so …Continue Reading

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