Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations

Ask Amy: How long should a pitch be?
Aug. 16


Q:   How long should a pitch be?

A:   The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore your website. Running on and on means shows you haven’t refined your idea, signaling you may not be ready for press.

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