Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Ask Amy
Dec. 1

alpha-5

 

Q: I have a new product. Should I send a press release?

A: In most cases, no. Your chances of getting an editors attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a specific section of the magazine. Nothing sends an editor reaching for the delete key faster than a press release that they know just went out to hundreds of other media contacts. There are times, however, where a press release may be the best way to house all of the information surrounding an event or grand opening. But even then, editors prefer a short, personalized email pitch with a hyperlink to the press release.

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