Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

ASK AMY: Do I need a press kit?
Mar. 21

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Q: Do I need a press kit?

Amy: You don’t need a press kit to score press. Period. Press kits are expensive to produce and become outdated quickly. And the truth is, most of the information an editor would look for in a press kit should be found on your website. Your money is better spent on a simple, well-designed, website and editorial-quality photographs of your products.

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