Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Ask Amy
Dec. 27



Q: Is it ok to attach an image or two to your pitch?

A: No. Editors rarely, if ever, open attachments unless they have requested the images. Instead, embed a low-resolution (72 dpi) image directly into your pitch, so that the photo is the first thing the editor sees when they open your email. Make sure the image isn’t so far down the pitch that the editor has to scroll down to see it. These days, the shorter the pitch, the more direct and to the point your idea and the more helpful you are (making available high res images upon request and sharing the exact date of when a new product is available on your site), the more likely your chance of getting through.

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