Recipe for Press

Revolutionizing the Way Entrepreneurs Manage Their Own Public Relations


Amy Flurry is an editor and contributor to some of the biggest magazines on the newsstand (Lucky, Country Living, Condé Nast Traveler, InStyle, Better Homes & Gardens). Her book, Recipe for Press, has been called “the small business blueprint for DIY publicity,” packed with good, no-nonsense advice on how to get your story or product onto the pages of influential publications. Amy’s lectures and workshops serve to further educate entrepreneurs on how to refine their message, engage media and create relationships with editors and bloggers, including powerful examples from across industries and around the country, plus her own art company.

Amy co-founded Paper-Cut-Project, a company whose clients include Kate Spade, Christies, Hermès, Cartier, and the Victoria & Albert museum. Paper-Cut-Project’s work has been featured in the New York Times, Italian Vogue, Nylon and Marie Claire Taiwan.

She lives in Athens, Georgia with her husband, Alan Flurry, and their two children.

Email Amy at

amy hairstonAmy Hairston,
Personal Assistant
Hannah Taylor,
Vanessa Murray,
Interior Design Research/PR
EllenEllen Antworth,
Kristie Gowell,
HarperHarper Calhoun,