Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Ask Amy

DIYPR amy flurryQ:  With the holidays quickly approaching, what is an appropriate way to thanks editors for all of their support?

A:  It would be a wonderful gesture for you to send a small thank-you gift to an editor this time of year! Just be aware that accepting doesn’t guarantee any kind of placement in the publication. As long as the sentiment is genuine and not positioned as a pitch, a gift is appropriate and the gesture much appreciated.

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Tech Tip

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Who they are:

The Collective Quarterly travels to one destination per issue, capturing the essence of a region within the pages of each quarterly publication. Telling “true stories to people who delight in the uncommon,” this magazine documents the beauty of the world near and far.

Why we are fans:

If you have a story, photography or experience that is demanding to be told, but does not fit into a specific print issue, not a problem! We love The Collective’s online blog featuring people, places and things from all over the world that capture their editorial staff’s attention. The website also provides links to shop featured makers. Press and more sales? Now that’s a win-win!

Where to find a copy:

You can pick up the latest issue at any Barnes & Noble, Books-a-Million, Anthropologie or Urban Outfitters store nation-wide.

Pitch Tip:

Could your story get told here? Only one way to find out. Check out the submissions guidelines and get pitching! Don’t forget to personalize your message to the editor and follow The Collective on all social media first.

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Q:   How long should a pitch be?

A:   The best pitches are two short paragraphs or less and followed by a beautiful image (low resolution please!). If you’ve done your research, you should be able to communicate why your idea succinctly and sufficiently enough to pique my interest and get me to explore your website. Running on and on means shows you haven’t refined your idea, signaling you may not be ready for press.

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