Lead time is the print schedule of a publication that determines how far ahead of time an editor needs to consider your pitch for a particular issue. Lead times can vary per magazine, but generally range from 3 to 6 months, depending on whether the publication is regional or national. Confused? Check out our our Pitch Wheel to know how much lead time to need to give editors and when to pitch.
We are excited to share a page from this month’s Garden & Gun, a beautiful feature on Recipe for Press client Lee Wiser McIntosh and her use of natural, freshwater pearls in her unique jewelry designs. We couldn’t be more proud! Congrats on your amazing press, Lee!
We were thrilled to catch this article on interior designer–and Recipe for Press client– Catherine Austin in the March issue of Charlotte Home + Garden. Way to put your DIYPR skills to work! We have a feeling this is the first of many more features to come!
Q: I have a new product. Should I send out a press release?
Amy: In most cases, no. Your chances of getting editors’ attention are higher if you email a short, personalized pitch (with the picture of the product embedded in the email) to one editor at a time, connecting the idea with a specific section of the magazine. Nothing sends an editor reaching for the delete key faster than a press release that they know just went out to hundreds of other media contacts.
There are times, however, where a press release may be the best way to house all of the information surrounding an event or grand opening. But even then, editors prefer a short, personalized email pitch with a hyperlink to the press release.
Have you been keeping your alma mater updated on your success? You’ll want to be sure to remember them when crafting your pitch strategy.
We recently received this tip from UGA Alumni Association insider (and former Recipe for Press intern) Dana Balch: “Alumni associations, and universities in general are very supportive of alumni success. If anyone were to shoot us an email about their recent success we’d post it to our social media within the day and write a blog post about them within the week.”