Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

Take Note Shop On Instagram
We’ve long known that editors “ scout” Instagram for new products. It was only a matter of time before Instagram would be co-opted as a business tool to sell them. While Instagram doesn’t allow hyperlinks on individual posts, making accessing your store difficult, a new crop of services like Soldsie and Like2Buy by Curalate use the link in your profile to make your Instagram feed  “shoppable.” What’s next?


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new media list_lifestyle

Check out our new and improved media list in the store NOW!

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Sustainable fashion is on the rise in the new slow fashion movement, a response in part to the destructive rise of fast fashion.  This weekend Athens Fashion Collective, an annual showcase of area fashion designers, presents Georgia Sewn, a one-day expo of the regional fashion industry featuring manufacturers who serve designers, pop-up shops and educational installations. The event will culminate in a fashion show presented by Athens Fashion collective. Kicking off the initiative is a screening of Cotton Road by Atlanta filmmaker Laura Kissel at Ciné on Thursday, Jan. 28 at 7:30 p.m.  On Friday, Natalie Chanin, designer behind Alabama Chanin, will give insight on starting her own sustainable business and shed light on what it takes to truly be a conscious consumer. The final event takes place at One Press Place on Jan. 30 at 3 p.m. for Athens Fashion Collective’s spring showcase. This final event will give designers and consumers a chance to interact with each other and regional manufactures as well.

With this sustainable fashion goal in mind, the focus of the weekend will highlight Georgia Sewn’s motto of “design, sourcing, and education.” From the consumer to the manufacturer, this is an opportunity for every level of the industry to learn something new and gain resources in the collective effort to support sustainable fashion.

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heartwood forge

A warm congratulation to Will Manning, the man behind Heartwood Forge knives! Will attended Amy’s DIY PR seminar back in June at the Broad 9, and his essay on the art of knife crafting is featured in the November issue of The Local Palate. He also landed a full-page feature in the December issue of Delta Sky Magazine!  Keep up the great work, Will!

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Q: Do I need a press kit?

You don’t need a press kit to score press. Period. Press kits are expensive to produce and become outdated quickly. And the truth is, most of the information an editor would look for in a press kit should be found on your website. Your money is better spent on a simple, well-designed, website and editorial-quality photographs of your products.

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