Sweet Paul Magazine has its insta-game on point! With a mission of “chasing the sweet things in life,” this account focuses on all of our favorites: food, crafts and lifestyle. Recently, an entire day was devoted to cake (can you say #sweettooth?) in honor of Sweet Paul’s birthday. If you think your product or story is perfect for Sweet Paul, drop him a line here.
Ekkos Apparel is a clothing company dedicated to cultivating adventure with handmade, one-of-a-kind products. Started in August of 2015 by Athens local, Rachel Ehlinger, Ekkos is now sustained by mentors from around the country and ambassadors from around the world. Fabric is sourced directly from Africa and products are handmade in Athens, GA by local seamstresses. 100% of the company’s profits are used to provide education for orphans in Kasoa, Ghana. At only $200, Ekkos can send a child to school for an entire year. To view the children’s stories and the apparel collections, visit ekkos.org
We love seeing this small business doing big things to incite positive change in the world and wanted to recognize this student entrepreneur’s #pressready and #pressworthy organization.
Q: How do we find out what kind of lists/roundups the editors are working on?
A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, and in November we can expect piece after piece on preparing for the holidays. But another way to crack the code is to go to the publication’s website and download the advertising media kit, where you’ll generally find an editorial calendar listing the overall themes for each month’s issue.