Have you heard of Polyvore? If not, don’t worry, a lot of people haven’t.
But take note: according to a recent article on VentureBeat.com, this lesser-known network is the source of 20% of all social shopping, placing it ahead of both Pinterest and Twitter in terms of number of sales. What’s more, Polyvore boasts a higher average order value than Pinterest, Twitter, and Facebook combined!
Structured much like Pinterest, Polyvore allows customers to discover brands and products according to their interests and to create collages filled with their favorite things. Highly interactive and aesthetically stimulating, this site could be a great way to bring your products to the attention of eager buyers!
We’re always talking about the importance of knowing the publications your pitching, and with our favorite feature from Apple’s latest software update, it’s easier than ever to familiarize yourself with the type of content editors and bloggers love.
With the release of OS X 10.9 Mavericks in late October came the introduction of a new Shared Links panel conveniently located in Safari’s sidebar. Just sync up your Twitter account by logging in through the Internet Account menu under System Preferences: this step-by-step guide will show you how! The panel will then display all of the shared links from your Twitter feed, allowing you to quickly browse through the links tweeted by your favorite editors and publications, including links to their most recent content, without having to stray from site to site. Stay current on content and you’ll be thinking like an editor before you know it!
Who they are: Trouvé Magazine is a brand-new bimonthly digital magazine (the very first issue will be released December 12!) that spotlights talented makers, artists and designers. Co-founders Emily Jeffords and Amanda Marko wanted to create a magazine with quality design, photography and content that encourages readers to live more creatively.
Why we’re fans: Trouvé, French for “to find,” signifies the magazine’s intent to discover and share the stories of inspirational creatives, impressive studios, fun events, emerging businesses, and handmade products. They’ve already built a community of readers and followers, and we can’t wait to see what they have in store for the future!
Pitch Tip: Think your product or business could inspire the creatives who read Trouvé? Submit a brief description along with a few crisp and clean 900px images to email@example.com.
Not one, not two, but THREE Recipe for Press Pitch Lab attendees were featured in this epicurean roundup from the December/January issue of Lonny, and we couldn’t be more excited! See if you can spot their amazing products in the image above:
- Beauty Everyday: Beauty Everyday
- Waxing Kara: Eastern Shore Honey
- Brown Parcel Press: Perennial Calendar
Congratulations to each of you, and keep up the great work!
These days, bloggers can be just as influential as traditional media outlets, so you don’t want to overlook them when you’re planning your pitch strategy! Because exposure on the right blogs can boost your brand’s presence, you should approach the writers behind them tactfully. Even though blogs are a bit more informal than magazines, keep in mind a few basic rules of etiquette when pitching:
1. Do research – know your blogger’s POV and policies. Blogs are different from magazines because there is one specific persona attached to the editorial voice. Bloggers make a point to vet products before they review them, and readers trust that transparency. Make sure you know what types of products your blogger is open to reviewing so you don’t waste samples sending them to dead ends.
2. Personalize, personalize, personalize. As with editors, bloggers can tell immediately when you are sending a generic blanket email. Personalize your pitch with details about why your product would appeal to your blogger’s audience.
3. Don’t underestimate bloggers. Just because bloggers are self-published doesn’t mean they aren’t influential. Be respectful of their time and plan accordingly if you are working on a timeline.
4. Keep it brief. Bloggers are busy and move through material fast. Get to the point quickly and, when possible, include a low-resolution image the blogger can use. (Also make sure to copy edit!)
5. Be engaged. Since bloggers rely heavily on social media, it’s a good idea to follow bloggers on Twitter or Instagram before your initial email. But don’t make the mistake of attempting to direct message your pitch before you have a relationship with the blogger. They want to be properly pitched in an email like any editor.
–By Alex Laughlin, Recipe for Press intern and blogger at http://alexlaughs.com.