Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations


Sweet Paul Magazine has its insta-game on point! With a mission of “chasing the sweet things in life,” this account focuses on all of our favorites: food, crafts and lifestyle. Recently, an entire day was devoted to cake (can you say #sweettooth?) in honor of Sweet Paul’s birthday. If you think your product or story is perfect for Sweet Paul, drop him a line here.

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Ekkos Apparel is a clothing company dedicated to cultivating adventure with handmade, one-of-a-kind products. Started in August of 2015 by Athens local, Rachel Ehlinger, Ekkos is now sustained by mentors from around the country and ambassadors from around the world. Fabric is sourced directly from Africa and products are handmade in Athens, GA by local seamstresses. 100% of the company’s profits are used to provide education for orphans in Kasoa, Ghana. At only $200, Ekkos can send a child to school for an entire year. To view the children’s stories and the apparel collections, visit

We love seeing this small business doing big things to incite positive change in the world and wanted to recognize this student entrepreneur’s #pressready and #pressworthy organization.

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Q: How do we find out what kind of lists/roundups the editors are working on?

A: There are some editorial themes that can be anticipated year after year (which is why we created the Pitch Wheel!). In April, for example, most magazines will have a “green” tie-in to their regular stories because of Earth Day, and in November we can expect piece after piece on preparing for the holidays. But another way to crack the code is to go to the publication’s website and download the advertising media kit, where you’ll generally find an editorial calendar listing the overall themes for each month’s issue.


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Hilary Maloney, a 2014 graduate of our internship program, recently lead an intern-talk with our team via Google Hangout. With a few years of post-grad experience, she shared how to find a job you love in a city you love with a company you love. After her time interning at Recipe for Press, Hilary graduated from UGA was hired as marketing coordinator for Atlanta-based tech-startup, Parlore. From there, she set her eyes on San Francisco, where she now works at Essence Digital, a global advertising agency that combines her love for technology and communications. Hilary’s advice to current interns is to first choose the ideal place to live and work, and then pursue informational interviews and networking events to connect with local business leaders. Because of her ingenuity and determination, Hilary landed her dream job on the west coast, and through her talk, she inspired a new generation RFP interns.

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