Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

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With readers turning to tablets and smartphones for media consumption, digital publishing platforms, such as Issuu, have become more popular than ever. And take note, because sifting through these online publishers can help you discover magazines that might be the perfect fit for your brand. Issuu has millions of free publications that cover a range of topics, including fashion, lifestyle, art, sports and global affairs. You can search magazines, read through digital issues and “follow” publications that catch your eye. The site also allows you to build “stacks” of what interests you, so you can easily organize your favorite publications based on how you’ll pitch them!

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Pitch Tip

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Recipe for Press often receives tips and tricks from our friends in the editorial world, and we love nothing more than sharing them with you! This week’s tip comes from Claire Ruhlin, a former Recipe for Press intern and assistant editor with Atlanta Homes & Lifestyles magazine.

The newest way to catch an editor’s eye: the video pitch! A short (20-30 seconds), well-produced piece is an extremely effective way to share your product and engage an editor. But just as with photography, videos should be embedded directly into the body of email. Admittedly, Claire says editors would be less likely to take the extra step of clicking a video link.

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As a creative entrepreneur, it’s easy to feel isolated and overwhelmed. But relationships, renewal, and inspiration are essential for your small business! Our newest intern, Sarah Crawford, found some much-needed motivation while attending the first Gather Athens conference this July.

Housed in the beautiful Canvas Studio, the Gather conference was designed by some of our favorite Athens creatives to provide community, insight, and encouragement for aspiring and seasoned entrepreneurs. We’re excited to be a sponsor for their next conference coming up in October. Check them out!

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This question comes up often in my workshops. How can you broaden your audience outside of the obvious fit?

This half-page feature on handbag designer Brett Heyman in the August issue of House Beautiful is a great example. Sure, they work her beautiful acrylic clutch into the picture and roundup, but the focus of this feature, The Vanity, brings it back to the home.

Rethink the approach. The question is how can you make your story make sense to the pages the magazine you want to be a part of issues, month after month.

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