Recipe for Press

Revolutionizing the Way Entrepreneuers Manage Their Own Public Relations

fresh styles cover 2

Who They Are: Fresh Style is a bi-monthly magazine dedicated to finding creativity in the everyday. From expert interior design tips to at home DIY projects, this periodical guides readers on a quest for inner style. Pick it up to discover fun and budget-savvy projects, recipes and home decor ideas to spruce up your creative lifestyle.

Why We’re Fans: Fresh Style keeps things fresh with its charming aesthetics and unique portfolio of DIY projects. With a developed online presence, Fresh Style brings its content to life with a fun lifestyle blog and an easy-access tablet edition magazine.

Pitch Tip: If you’re interested in pitching a feature idea to Fresh Style, send editorial and photo inquiries to or fill out a contact form. Don’t forget to keep the DIY/lifestyle theme in mind when planning your pitch!

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valentines day round up

Amy’s Pitch Wheel takes the math out of when and what to pitch. Pitching to national publications this month? Think February: Valentine’s Day décor, chocolates, and greeting cards. Love is in the air!

1 – “You’re My Person” card from
2 – Heart Hug pillow from
3 – Coral Vans from
4 – Heart Cupcakes from
5 – “Be Mine” card from

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With readers turning to tablets and smartphones for media consumption, digital publishing platforms, such as Issuu, have become more popular than ever. And take note, because sifting through these online publishers can help you discover magazines that might be the perfect fit for your brand. Issuu has millions of free publications that cover a range of topics, including fashion, lifestyle, art, sports and global affairs. You can search magazines, read through digital issues and “follow” publications that catch your eye. The site also allows you to build “stacks” of what interests you, so you can easily organize your favorite publications based on how you’ll pitch them!

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Pitch Tip


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Recipe for Press often receives tips and tricks from our friends in the editorial world, and we love nothing more than sharing them with you! This week’s tip comes from Claire Ruhlin, a former Recipe for Press intern and assistant editor with Atlanta Homes & Lifestyles magazine.

The newest way to catch an editor’s eye: the video pitch! A short (20-30 seconds), well-produced piece is an extremely effective way to share your product and engage an editor. But just as with photography, videos should be embedded directly into the body of email. Admittedly, Claire says editors would be less likely to take the extra step of clicking a video link.

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